Implementing a solid SEO strategy is a long term process that implies commitment both for Innovate Technology Web SEO experts and our client.
There is no “magic trick” to run a performing SEO strategy and to rank well on search engines but just a substantial amount of work and expertise.
Our approach to SEO is straight forward and follows a standard process that already proved to be efficient and robust.
Our standard SEO offer is divided into 3 major steps, each composed of several layers.
Scroll down to get more details on each steps!
Search engines’ goal is to provide the person who searches for something with relevant information. Therefore the quality of the content on your website is the best hook to make search engine want to display your pages to users. That’s also where you will display your page’s topic and decide which you want your users to find you on.
A backlink is a link on a page from another domain than yours that point to your domain. It’s a very strong signal for the search engine of the popularity and the authority of your page and your domain name.
Google is now indexing your pages based on the mobile version of it. Therefore, you can’t rank well if you don’t have a proper mobile version. We recommend to design the mobile version of your website first and to then adapt it for a desktop display.
If your pages take too long to load, the user will be discouraged to wait, resulting in a poor user experience. Search engines don’t want to send their users on websites that are not user-friendly and will therefore lower your pages’ ranking.